Hi, I’m Mayra Aixa Villar – Digital Product Designer, Instructional Design Expert, and Founder of M Creative Agency, LLC.
With 15+ years of experience, I create learning experiences at the intersection of instructional design, UX, and digital storytelling. My background in Applied Linguistics (M.A.) and Digital Product Design allows me to bridge three powerful dimensions:
- Language and Meaning – crafting clear, context-driven communication.
- Learning Design and Storytelling – building experiences that engage and teach.
- AI and Emerging Technology – transforming static eLearning into adaptive, intelligent journeys.
My current focus is AI-enhanced learning design. I integrate Articulate Storyline, generative AI, and prompt engineering to deliver:
- Adaptive learning paths tailored to each learner.
- Real-time, human-like feedback powered by AI.
- Scenario-based experiences that feel conversational and alive.
Most recently, I launched ARI™ (Adaptive Response in Real Time) — a system that demonstrates how personalization and AI converge to reshape the future of learning.
At M Creative Agency, I help organizations turn knowledge into digital products — from eLearning programs and interactive scenarios to educational videos and immersive solutions that inspire action.
If you’re exploring personalized learning, adaptive training systems, or innovative digital experiences, let’s connect.
With 15+ years of experience, I create learning experiences at the intersection of instructional design, UX, and digital storytelling. My background in Applied Linguistics (M.A.) and Digital Product Design allows me to bridge three powerful dimensions:
- Language and Meaning – crafting clear, context-driven communication.
- Learning Design and Storytelling – building experiences that engage and teach.
- AI and Emerging Technology – transforming static eLearning into adaptive, intelligent journeys.
My current focus is AI-enhanced learning design. I integrate Articulate Storyline, generative AI, and prompt engineering to deliver:
- Adaptive learning paths tailored to each learner.
- Real-time, human-like feedback powered by AI.
- Scenario-based experiences that feel conversational and alive.
Most recently, I launched ARI™ (Adaptive Response in Real Time) — a system that demonstrates how personalization and AI converge to reshape the future of learning.
At M Creative Agency, I help organizations turn knowledge into digital products — from eLearning programs and interactive scenarios to educational videos and immersive solutions that inspire action.
If you’re exploring personalized learning, adaptive training systems, or innovative digital experiences, let’s connect.
Testimonials
Working with Mayra is a real pleasure! She is professional, enthusiastic, and reliable. Mayra is creative and passionate about her work. She has an excellent sense of how to portray her ideas to benefit the learners.
International Development Law Organization (Italy)
Mayra is a committed, responsible professional, whose positive energy and strong work ethic make her a pleasure to work with. Mayra is a very proactive person, able and willing to take initiative and propose new courses of action, always volunteering to take on new tasks and take up new assignments. Mayra takes pride in accomplishing results in a professional and timely manner.
Department of Peacekeeping Operations – United Nations (USA)
Working with Mayra has been a pleasure. Mayra’s knowledge of design and theory, combined with her easy personality style, allows us to improve our courses in real-time. If a change is needed Mayra is right there to provide guidance and implement the revisions with a short turn-around. Our CEO commented that he has “been to many ‘presentations’ and has never seen one as interactive and engaging” as the one that Mayra put together for us.
Cronos, an IQVIA business (USA)
Mayra is an incredibly talented designer and was able to successfully bring our vision of youth civic engagement to life. She listened to us every step of the way and was incredibly patient. It was a pleasure working with her and I’m beyond excited to share the We Power NYC Civic Engagement Training when it launches.
Olivia Brady, Youth Engagement Coordinator - New York City Campaign Finance Board