Hi, I’m Mayra Aixa Villar – Digital Product Designer, Instructional Design Expert, and Founder of M Creative Agency, LLC.
I have over 15 years of experience in instructional design, UX, and digital storytelling. I create learning experiences that are intuitive, meaningful, and engaging. My unique background in Applied Linguistics (M.A.) and Digital Product Design & Management allows me to bridge:
• Language and Meaning – crafting clear, context-driven communication.
• Learning Design and Storytelling – building experiences that engage and teach.
• AI and Emerging Technology – transforming static eLearning into adaptive, intelligent journeys.
Today, I focus on AI-enhanced learning design. I integrate Articulate Storyline, generative AI, and prompt engineering to create:
• Adaptive learning paths tailored to each learner
• Real-time, human-like feedback powered by AI
• Scenario-based experiences that feel conversational and alive
At M Creative Agency, I help organizations turn knowledge into digital products. This includes eLearning programs, interactive scenarios, educational videos, and immersive solutions that inspire action.
If you are seeking to elevate your learning solutions, let's connect to schedule a free consultation.
Testimonials
Working with Mayra is a real pleasure! She is professional, enthusiastic, and reliable. Mayra is creative and passionate about her work. She has an excellent sense of how to portray her ideas to benefit the learners.
International Development Law Organization (Italy)
Mayra is a committed, responsible professional, whose positive energy and strong work ethic make her a pleasure to work with. Mayra is a very proactive person, able and willing to take initiative and propose new courses of action, always volunteering to take on new tasks and take up new assignments. Mayra takes pride in accomplishing results in a professional and timely manner.
Department of Peacekeeping Operations – United Nations (USA)
Working with Mayra has been a pleasure. Mayra’s knowledge of design and theory, combined with her easy personality style, allows us to improve our courses in real-time. If a change is needed Mayra is right there to provide guidance and implement the revisions with a short turn-around. Our CEO commented that he has “been to many ‘presentations’ and has never seen one as interactive and engaging” as the one that Mayra put together for us.
Cronos, an IQVIA business (USA)
Mayra is an incredibly talented designer and was able to successfully bring our vision of youth civic engagement to life. She listened to us every step of the way and was incredibly patient. It was a pleasure working with her and I’m beyond excited to share the We Power NYC Civic Engagement Training when it launches.
Olivia Brady, Youth Engagement Coordinator - New York City Campaign Finance Board
Our process
At M Creative Agency, we specialize in crafting engaging, high-impact eLearning solutions that educate and inspire action. Our process combines instructional design expertise, creative storytelling, and cutting-edge digital production to deliver training that drives measurable results.
🕵️ 📒 Research & Needs Analysis: Every successful eLearning project starts with a clear understanding of the challenge. We begin with a thorough needs analysis, reviewing learning objectives, target audience profiles, and company brand guidelines. This ensures that every course aligns with your business goals and resonates with learners.
💡 📝 Concept & Prototype: Before production, we bring ideas to life with a 5-screen interactive prototype. This step allows stakeholders to experience the look, feel, and tone of the course, ensuring alignment and providing an opportunity for early feedback.
🖼️ 🌟User Experience & Visual Design: Once the prototype is approved, we focus on UI/UX design to ensure an intuitive and enjoyable learner experience. We create custom visuals, icons, design elements, and illustrations that transform your content into a visually captivating learning journey.
👩🏻💻 💫 Production & Interactivity: This is where your course truly comes to life. We create lively, interactive modules with animations, scenario‑based activities, and videos, enhanced with professional voice‑over narration. All components are seamlessly synchronized to create a cohesive, immersive experience.
📦 🙌 Delivery, Testing & Refinement: We package the course as SCORM‑compliant content for your Learning Management System (LMS). After deployment, we conduct comprehensive testing to ensure flawless functionality and refine any details for optimal learner engagement as well as for effective performance reporting. We also create ancillary resources like downloadable guides or job aids when needed.
We support you from research to delivery. Together, we turn your training ideas into engaging and measurable learning experiences that empower your team and boost your organization's impact.