From PowerPoints to a Comprehensive Training Library and a Strong Brand Identity
The Challenge
A growing pharmaceutical company approached me to enhance their training materials. Their existing content consisted primarily of PowerPoint presentations, which were not engaging or interactive. The challenge was to:
• Transform static PowerPoint slides into dynamic e-learning courses.
• Create materials that boost learner engagement and reinforce the company's brand in all communications.
The Solution
I developed a comprehensive eLearning strategy that included:
• Transforming PowerPoint presentations into engaging, interactive eLearning courses.
• Designing and developing explainer videos and software simulations.
• Establishing a cohesive visual identity across training and marketing materials.
• Introducing a brand manual to ensure consistency across communications.
This approach not only enhanced the learning experience but also solidified the company’s brand identity.
Our Process
• Needs Analysis: Discussed with subject matter experts to find key learning goals and audience needs.
• Content Review and Planning: Analyzed existing PowerPoint slides to determine the core content. Created initial sketches and prototypes to envision the final learning solution.
• Interactive Design: Added activities for learners to practice real-life scenarios and reinforce key concepts.
• Brand Integration: Used brand elements such as the company’s logo, colors, and typography to ensure a consistent and professional look.
• Technology Choice: Selected Adobe Captivate for its advanced interactivity and browser compatibility. Later on, we also started to work with Articulate Storyline.
• Brand Manual Creation: Developed a comprehensive guide specifying how to use the company’s logo, colors, imagery, and typography consistently.
The Results
Quantitative Impact:
• Created 31 explainer videos, 16 eLearning courses, and 21 software simulations in four years.
• Delivered training materials in more than 10 languages.
Qualitative Impact:
• Developed a strong, cohesive brand identity across training and communication materials.
• Fostered a collaborative relationship with the company’s leadership, earning praise for delivering visually appealing and impactful solutions.
Also, I actively participated in the company's training strategy by implementing a new Learning Management System to improve internal processes and reporting workflows.
Working with Mayra has been a pleasure. Mayra’s knowledge of design and theory, combined with her easy personality style, allows us to improve our courses in real-time. If a change is needed Mayra is right there to provide guidance and implement the revisions with a short turn-around. Our CEO commented that he has “been to many ‘presentations’ and has never seen one as interactive and engaging” as the one that Mayra put together for us.
Cronos, an IQVIA business (USA)
Key Takeaway
Creating a consistent visual identity across all communications and products significantly enhances brand perception.
We understand the process, tools and technologies to create effective digital experiences and we use that knowledge to translate the vision of our clients into tangible products.
What if you could achieve this for your business?
