Online Training Success for a Young Audience
The Challenge
During the COVID-19 pandemic, an independent NYC agency needed to transition to digital training. The goal was twofold:
• Engage a young audience by raising awareness of their critical role in the election process.
• Educate them on the necessary steps involved.
Our challenge was to make the training accessible, visually engaging, and comprehensive within a short timeframe.
The Solution
After identifying the training needs and understanding the audience's characteristics, we thoroughly reviewed the provided content (PDFs and PowerPoints). We also tested Kajabi, the platform they planned to use.
We outlined a plan for quick implementation:
• Content design and narration: We collaborated with the agency's training lead, leveraging her expertise in face-to-face delivery to craft compelling scripts. She recorded the narration, setting the perfect tone for the videos.
• Visual Design: We designed bold and vibrant digital illustrations and vector graphics that aligned with the agency’s branding to capture attention and maintain interest.
• Delivery: We uploaded and organized a series of short educational videos to Kajabi. This resulted in a comprehensive training program that allows learners to access the content at their own pace.
The Process
To make the content stand out, we used a combination of frame-by-frame animation and keyframe animation, ensuring the videos were dynamic and engaging. Our creative approach presented the content in a way that was both informative and captivating for the learners.
We used Adobe Photoshop, Adobe Illustrator, and Procreate for all the illustrations and graphics. For animation, we used Adobe After Effects (keyframe animation) and Procreate (frame-by-frame animation). Finally, we assembled the audio narration and animation videos in Camtasia.
The Results
• The project was completed on time, ensuring training continuity during a critical period.
• The vibrant, youthful design captivated the target audience, driving higher engagement levels.
• Hosting the content on an online platform provided flexibility, allowing learners to access the videos whenever it suited them.
Mayra is an incredibly talented designer and was able to successfully bring our vision of youth civic engagement to life. She listened to us every step of the way and was incredibly patient. It was a pleasure working with her and I’m beyond excited to share the We Power NYC Civic Engagement Training when it launches.
Olivia Brady, Youth Engagement Coordinator - New York City Campaign Finance Board
Key Takeaway
This project shows how thoughtful design and collaboration can transform challenges into opportunities. By leveraging engaging visuals, clear narration, and a flexible training program, we helped our client educate and inspire a new generation about their role in the election process.
Looking to fast-track your training program with impactful design and seamless implementation? Let’s talk!
